YourStoreMatters

We turn DTC beauty, wellness and CPG brands into retention engines.

YourStoreMatters is a Shopify agency founded in 2020 — 100+ DTC brands shipped since. Two pillars: storefront CRO and lifecycle marketing, from first click to repeat purchase. Subscriptions are where both compound.

What we build

Recharge Bundles, bundle builders and mixed-cart flows · subscription-first PDPs and cart drawers · gift ladders and free-product tiers · cancellation-save and dunning flows · subscription migrations. Theme-level development, native Shopify features first — stores stay fast, app bloat stays out.

How the Recharge partnership works

We build on Shopify and Shopify Plus at theme level. Recharge powers the subscription layer: we implement the PDP and cart integration, Recharge Bundles, mixed-cart flows and the customer portal configuration, then connect Recharge events to Klaviyo for dunning, cancellation-save and winback automation. A typical engagement starts with a paid audit (storefront or CRM), moves into a scoped build, and can continue as a monthly retainer. We QA the full subscriber journey — every page type, live checkout — before anything ships.

Use cases

• Subscription program design on Shopify — the full subscription experience, from PDP to portal, designed and built.

• Subscription migration — move or restructure an existing subscriber base without churn: data and plan mapping, cart and checkout rebuild, QA before cutover.

• Lifecycle marketing for repeat purchase — Klaviyo flows wired to Recharge subscription events: post-purchase, winback, dunning, cancellation-save.

Proof

Zoefull, a Mediterranean wellness subscription brand — $0 to $400K peak monthly revenue. Varriale Profumi — €9k to €500K peak monthly revenue — €1.12M CRM revenue in Year 1. Every number traces to a real client.

Partnerships

Klaviyo Master Silver Partner. Shopify Select Partner. We operate on Shopify Plus and build the retention stack around your subscription program: email/SMS lifecycle, loyalty, reviews.

Best fit: DTC beauty, wellness, CPG and health brands, €1M–€20M revenue, in the US, UK, Benelux, Italy or Spain. We audit first and build second — and if we're not a fit, we'll tell you on the first call.