Tribe

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Tribe is one of a handful of Recharge Premier Partners in the UK, working exclusively with DTC brands on Shopify and Shopify Plus. We've grown subscription revenue by 605% YOY for Citizens of Soil, delivered a +95.9% YOY subscription revenue lift for Origin Coffee, and built Freja Foods' custom Recharge SDK integration from the ground up. Subscription ecommerce is not a side service for us — it's the core of what we do.

We work with brands at every stage - from first subscription launch through to complex migration, bundle logic, and custom portal development. Whether that's building against the Recharge API, setting up Klaviyo flows triggered by subscriber lifecycle events, or designing the subscriber UX from scratch, we bring both the technical depth and the DTC brand knowledge to do it properly.

For some brands we are a long-term growth partner. For others we step in for a specific build or migration. Either way the work is the same - measurable, subscriber-first, built to last.

Trusted by: Citizens of Soil, Origin Coffee, Freja Foods and Momo Kombucha

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About Tribe

Tribe is one of a handful of Recharge Premier Partners in the UK, working exclusively with DTC brands on Shopify and Shopify Plus. We've grown subscription revenue by 605% YOY for Citizens of Soil, delivered a +95.9% YOY subscription revenue lift for Origin Coffee, and built Freja Foods' custom Recharge SDK integration from the ground up. Subscription ecommerce is not a side service for us — it's the core of what we do.

We work with brands at every stage - from first subscription launch through to complex migration, bundle logic, and custom portal development. Whether that's building against the Recharge API, setting up Klaviyo flows triggered by subscriber lifecycle events, or designing the subscriber UX from scratch, we bring both the technical depth and the DTC brand knowledge to do it properly.

For some brands we are a long-term growth partner. For others we step in for a specific build or migration. Either way the work is the same - measurable, subscriber-first, built to last.

Trusted by: Citizens of Soil, Origin Coffee, Freja Foods and Momo Kombucha

At a glance

BUDGET

  • $50,000+
  • $5,000-$9,999
  • $10,000 - $29,999
  • $30,000 - $49,999

EXPERTISE

  • Design
  • Klaviyo
  • Marketing
  • Migrations
  • Development
  • Recharge API
  • Javascript SDK
  • Multi-Currency
  • Recharge Flows
  • Recharge Bundles
  • Recharge Loyalty
  • Theme Engine (Recharge Customer Portal)

PLATFORM

  • Shopify
  • Shopify Plus

REGIONS SERVICED

  • Europe
  • South America
  • Asia / Pacific
  • North America (US)
  • North America (other)

Testimonials

Tribe rebuilt our website with a deep understanding of both technical challenges of Recharge and our brand identity. Their expertise in design, UX, and Shopify, combined with seamless account management, delivered real results. Friendly, diligent, and highly experienced, working with Tribe was one of our best decisions - our site is in safe hands.

Sam Connolly · Head of Ecommerce at Origin Coffee

Media

Origin Coffee - Coffee Subscription

Freja - Recharge SDK Custom Portal

Citizens of Soil - Olive Oil Club

Selected Clients

Origin Coffee
Freja
Citizens of Soil
Aegle's
Momo Kombuncha

Resources

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Recharge vs Skio: Shopify Subscription Comparison (2026)

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Insights > Migrating to Recharge subscriptions

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Origin Coffee — +95.9% YOY subscription revenue on Recharge

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Freja Foods — Custom Recharge SDK build on Shopify Plus

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Citizens of Soil — £20k to £150k+ MRR in 9 months on Recharge

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What the Recharge–Skio acquisition means for DTC brands

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