Rise | A Digital Design Studio

Rise was tasked with the strategic design and development of fashion designer Erin Fetherston’s E-Commerce store. We were brought on to mimic Erin’s overall whimsical aesthetic, while bringing her world-renowned clothing and home decor lines in-front of the masses. In addition, fifty-six percent of conversions come from mobile devices. Making the build-out of a fully responsive site our primary objective in order to capture our set goals and organically convert users.

After a recent rebranding, Rise was brought on to buildout and develop a custom e-commerce architecture and deploy the underlying tech across 9 countries, in 6 different languages. After initial conversations, it became clear we needed to strategize a better system to organize the hierarchy of thousands of products and seamlessly connect them with distribution centers all over the world. All while maintaining a high quality shopping experience across all platforms via modern responsive layouts.