Fuel Made

We worked with Satechi to capture as many new visitors' emails as possible to encourage them to buy directly from Satechi. After testing a 10% off pop-up with a limited-time free cable pop-up, Satechi captured 3x more site visitors. These new subscribers then entered a welcome email flow with a reminder of their discount code. The email delivering a 10% discount converted at 4.4% (with a 49% open rate), while the Free Cable equivalent converted at 5.7% (with a 60% open rate).

Braxley was ready to evolve their website experience and send their visitors on a seamless and thoughtful journey. With so many competitors in the Amazon market, it was important to create a strong enough site experience to persuade users to buy from them directly. We did this by zoning in on their brand experience, highlighting their core differentiators, and making it as easy as possible for visitors to hit buy once they land on the site.

Peepers came to us looking for a more interactive customer experience. We emphasized educational content to reduce the time spent searching on the site and to streamline the overall experience. By providing detailed, relevant content at the most appropriate point in their shopping journey, visitors are given the information they need to make a decision. This helped Peepers grow their already-strong homepage conversion rate by 9% and their mobile conversion rate by 13%.

American Tall was already gathering emails with a simple spin-to-win wheel pop-up, but they had no reliable way of distinguishing their subscribers. They came to us to help them figure out how to do that. Our goal was to only send relevant content to American Tall email subscribers. American Tall's original wheel pop-up used to capture 3.73% of store visitors' email addresses. Even though the new lead capture pop-up asks for more information upfront, its capture rate averages 8.56%.

To learn more about their customers, we helped Tomlinson's create a pop-up offer with a free dog treat or cat toy. The second part then asks if they own a dog, cat, or another kind of pet. Based on this information, new subscribers get a customized welcome flow about the offer they chose and the pet they own. The mobile and desktop pop-up have very successful average capture rates of 11.74% and 7.54%. And the welcome flow that follows up from their pop-up responses has a conversion rate of 23%.

Cocokind was looking for a new website with a beautiful design that reflects the clean, conscious, and accessible brand their customers love. We fused this messaging into their new site design, showcasing user-generated content and placing an emphasis on skincare education on key pages so shoppers feel supported in their journey to find a solution to their skin problems. These changes helped boost Cocokind's overall conversion rate by 72%, with homepage conversions increasing by 148%.