Eleven
RegisteredDesign-led Shopify Plus and Recharge builds for food, drink, pet and wellness brands
Subscription Intelligence™ data, design and build for food, drink, pet and wellness brands. Up to +119% AOV and +86% subscriptions for clients like TRIP and Magic Scoop. Graduate your growth with creative that converts.
Europe · United Kingdom & Ireland · Middle East · Global · North America
Remote
About Eleven
Eleven is a UK-based Shopify Plus Partner agency for food, drink, pet and wellness brands that have outgrown their first store but don't want to lose the brand that got them here.
We bring brand, design and Shopify development together: brand identity, custom theme design and build, CRO and UX audits, and ongoing optimisation sprints. On Recharge, we build subscribe-and-save product pages, custom bundle builders, starter-kit subscriptions and branded customer portals.
Every project is guided by Subscription Intelligence™, our data-led approach. Before we design or change anything, we analyse take-rate, churn and cancellation reasons, skip and swap behaviour, retention cohorts and lifetime value, so build and optimisation decisions come from evidence, not opinion.
For TRIP Drinks, we built a custom build-a-box flow on Recharge, combining metaobjects, custom code and a Vercel server so customers can mix their own case and subscribe in one journey. Sales rose 68%, AOV 119% and subscriptions 51%.
For JENKI Matcha, we migrated their theme and designed a Starter Kit subscription on Recharge, with the full kit upfront and matcha-only refills after. Conversion rose 16% and subscription checkouts 15%.
Across our wider work, Magic Scoop grew subscriptions 86%, Days Brewing lifted conversion 26%, AOV 21% and subscriptions 49%, Kavee grew AOV 21% and SEFI lifted conversion 19%.
Recharge clients include TRIP, JENKI, Press, HealthNag, Sera28 and Rocketo.
At a glance
BUDGET
- $10,000 - $29,999
- $30,000 - $49,999
PLATFORM
- Shopify
EXPERTISE
- Design
- Klaviyo
- Migrations
- Development
- Recharge API
- Multi-Currency
- Recharge Flows
- Recharge Bundles
- Recharge Loyalty
- Conversion Rate Optimization (CRO)
- Theme Engine (Recharge Customer Portal)
REGIONS SERVICED
- Europe
- North America (US)
- North America (other)
CATEGORIES
- A/B Testing
- Bundling
- Conversions
- Gifting & Gift Cards
- Loyalty Rewards
- Page Builders
- Upselling and Cross-selling
COLLECTIONS
- Shopify Checkout Integration
Testimonials
“Eleven are design-orientated, rapid movers, and detail-focused without cutting corners, which impressed us. Eleven created a cohesive brand image and improved the site's UX, which resulted in increased conversions. The team was consistently available, organised, and flexible, with straightforward communication. They were knowledgeable, and their openness to feedback and quick response stood out. Sales rose 68%, AOV 119% and subscriptions 51%. ”
Barnaby Whicher at Trip Drinks
“I was impressed with their attention to detail and research. It was clear that Eleven had a great understanding of not only the e-commerce space, but our category. Their research prior to kicking-off the work was on point and gave faith in the project from the get-go. When we did dive into design and build, there was clear attention to detail and the level of output was high.”
Adam at Press Healthfoods
Media
Trip customers wanted to try more of the range without committing to a single flavour. We designed and built a custom bundle builder that lets shoppers mix their own case from Trip's drinks, see their savings update as they go, and choose a one-off purchase or a Recharge subscription in the same flow. The builder matches Trip's calm, considered brand, so choosing flavours feels like part of the product experience rather than a checkout step. Subscribers can also change their bundle mix from the customer portal, which keeps the variety going and gives them a reason to stay subscribed. The result is a simpler path to a first subscription, a higher average order value, and a more flexible experience for Trip's growing subscriber base.
Selected Clients
Resources
Trip Drinks
We built TRIP a custom build-a-box flow on Recharge, combining metaobjects, custom code and a Vercel server, so customers can mix their own case and subscribe in a single journey. Sales rose 68%, AOV 119% and subscriptions 51%.
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