Barrel
SelectYour CPG Brand's Digital Ecosystem, Unified
Barre is a CPG commerce agency. We create customer-first commerce experiences that help CPG brands like Sweet Loren’s, Hu, and McCormick drive engagement and sales across channels. Every project starts with the customer in mind, aiming to build lasting connections and deliver real value.
North America
New York, NY, US
About Barrel
We’re a globally distributed team driven by a shared mission: to help our clients succeed through thoughtful, customer-centric solutions. We believe in the positive impact a brand can have on people’s lives, and approach every project from the perspective of the customer. Lucky for us—our clients are often our favorite brands. Our goal is to create experiences that resonate, add value, and help brands build lasting connections with their communities.
At a glance
EXPERTISE
- Design
- Migrations
- Development
REGIONS SERVICED
- North America (US)
BUDGET
- $10,000 - $29,999
- $30,000 - $49,999
PLATFORM
- Shopify
- Headless
- Shopify Plus
CATEGORIES
- A/B Testing
- AI-Personalization
- Analytics
- Bundling
- Conversions
- Enterprise Solutions
- Gifting & Gift Cards
- Marketing and Retention
- Personalization
- Subscription Management
- Upselling and Cross-selling
COLLECTIONS
- Custom
- Migrated Shopify Checkout Integration
- Shopify Checkout Integration
CERTIFICATIONS
Developer Badge
Testimonials
“"From the initial scoping to creative exploration to launch, the Barrel team was a joy to work with. The team's expertise and dedication made the entire process smooth. We launched on budget and on schedule and we're thrilled with the results. Our web traffic has increased +33% since the launch of the new website while delivering an elevated and highly engaging consumer experience."”
Robyn Defina · SVP Marketing at Sweet Lorens
“"Barrel is very responsive to questions & issues, both large and small. They are able to deal with our differing levels of knowledge & explain things simply & clearly."”
Lani McHugh · Ecomm Coordinator at Cabot Creamery
“"We were thrilled with the results of our site overhaul. The Barrel team truly listened to what mattered most to our brand and brought that vision to life through thoughtful design and functionality. They were highly collaborative and great partners throughout the process!"”
Lucy King · VP of Marketing at MUSH
“"Working with Barrel was smooth, effortless, and efficient. They delivered an experience that captured our vision while giving us control on the backend. They seamlessly implemented the complex, dynamic functionality we needed and set things up in a way that made it easy for us to manage, adapt, and build on as we grow the business. Even the launch wasn't messy (which is rare)."”
Matt Kagan · Co-Founder at Grazly
“"The Barrel team met Kite Hill where we needed to be, transforming our old WordPress site into a beautifully designed, highly functional Shopify site in just eight weeks—prioritizing design decisions that mattered most to our customers. The launch handoff was seamless. I'd recommend them to any CPG brand in a heartbeat!"”
Connie Sintuvat · VP of Marketing at Kite Hill
Media
The way people find CPG brands is changing faster than most teams are catching up to. Barrel hosted a panel on exactly that. Lucas Ballasy (Barrel), Jean-Sebastien Crevier (Good Protein), Matt Hickey and Génesis Miranda Longo (Shopify) broke down what's hurting CPG visibility right now, what "good" looks like in 2026, and a checklist brands can actually run with. Shoppers are asking ChatGPT, Perplexity, and Gemini for recommendations, and the brands showing up in those answers aren't always the biggest ones. They're the ones who've structured their PDPs, reviews, and content in a way AI can read. Learn more about Barrel at www. barrelny.com GEO services: www.barrelny.com/services/generative-engine-optimization
Selected Clients
Resources
Case Studies
Work - Explore Our Case Studies
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